On Deadline

The customer insists on telling you when the job has to be done. Obstacle to the sale? No. Great negotiating tool. Yes.

3 MIN READ

Be careful what you promise. If you agree to their deadline without reviewing consequences, you put the client in charge of their own “pain relief” should anything happen to delay the job. Nothing — big discounts, refunds, extras, even a free job — is out of the question if they feel that their event was “ruined.” —Clark Adams is the owner of Clark Adams Co., in Redondo Beach, Calif.

Does your company have a business practice or installation technique to share with the industry? Call Jim Cory at 215.923.9810 or e-mail jcory@hanleywood.com.

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