Follow up frequently. But don’t send the same letter more than two or three times. After that, try a different mail format and/or fax or e-mail. —Dave Yoho is president of the oldest and largest consulting group serving the home improvement industry. Leads, Leads, Leads, just published by Dave Yoho Associates, is a six-CD set that includes both recorded material and scripts. For additional information, go to www.daveyoho.com or phone 703.591.2490.
Mail Bonding
What to do and what not to do, when writing a direct mail piece for your company.
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